New capabilities for product-faithful visuals, controlled post-production and social content that genuinely feels like your business.
Release 1.3
Choose the topics that appear regularly and the look of your posts. Recurring content series, four design styles and your own templates give Sofia a clear direction for your social media content.
Learn moreAlongside Sofia for social media, Till joins Virello for paid advertising. He researches your business and audience, develops campaign ideas and prepares ads with matching landing-page drafts.
Learn moreVirello analyzes submitted and generated images from their actual pixels, confirms ambiguous edits, and corrects visible defects before a social media post reaches approval.
Learn moreVirello detects brands named in finished captions, verifies their official Instagram and Facebook accounts, and makes each mention visible in the post preview.
Learn moreVirello now plans social media in 14-day cycles built around fixed content pillars and recurring formats. Every finished post arrives in one clear WhatsApp approval link—reducing messages by 80% and turning multiple approvals into one go.
Learn moreCustomers can send their own videos to Virello through WhatsApp. Virello adds subtitles and a thumbnail, prepares the material for social media, and schedules it directly in the content plan.
Learn moreVirello stores completed posts and later edits as separate revisions. Earlier preview links preserve the exact state that was shared, while the latest version remains clearly accessible.
Learn moreRecord voice messages, reply to a specific Virello answer and create new workspaces more easily: the dashboard now feels more like a familiar messenger.
Learn moreVirello can compress long conversations, retrieve relevant past sessions and carry confirmed preferences across tasks—while keeping memory transparent, controllable and able to forget unconfirmed patterns safely.
Learn moreReplace sound, keep channel variants synchronized and review the result in a large dashboard preview: Virello now handles targeted changes to finished social posts.
Learn moreVirello selects suitable background sound for reels and videos from a curated, traceably licensed audio library—subtle, brand-appropriate and less repetitive.
Learn moreBefore Virello creates a product-related image, the agent first researches the brand and the exact product. Suitable originals are then secured as binding references so appliances, kitchens and machinery remain accurate and recognizable.
Learn moreVirello recognizes confirmed, lasting preferences in conversation and carries them across tasks, making collaboration more personal over time.
Learn moreSet lasting preferences, rules and ways of working for Virello. Your marketing manager applies them to future recommendations and decisions.
Learn moreVirello plans Instagram carousels as one connected story, orders two to ten slides and publishes them as a native multi-image post.
Learn moreSpeak your idea into your phone: Virello recognizes voice messages from WhatsApp and Telegram, transcribes them with OpenAI Whisper and processes them like any other marketing task.
Learn moreVirello processes company photos, improves distracting details and adapts the result for social media with Nano Banana 2.
Learn moreInstagram and Facebook variants of one content piece can now share the same approved media, reducing duplicate processing, model calls and cost.
Learn moreAlongside Instagram, Virello now connects Facebook Pages and publishes prepared posts to both platforms through a controlled workflow.
Learn moreVirello turns brand, market and current-presence insights into an industry-specific social media strategy and an actionable content plan.
Learn moreVirello combines external market and competitor research with a data-based analysis of the company's existing social media presence.
Learn moreWith Anthropic Managed Agents and Claude Sonnet 5, Virello runs long marketing tasks reliably in the background, even after the dashboard has been closed.
Learn moreVirello analyzes your company website and identifies its logo, colors, visual language and tone of voice to create a persistent brand profile for consistent social content.
Learn moreVirello 1.0 launches the first production system: connect Instagram, create social media content in one dashboard and centrally plan, review and publish posts.
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