Virello updates
New capabilities for product-faithful visuals, controlled post-production and social content that genuinely feels like your business.
Latest major release
Virello can compress long conversations, retrieve relevant past sessions and carry confirmed preferences across tasks—while keeping memory transparent, controllable and able to forget unconfirmed patterns safely.
Every Virello release remains fully documented and available at any time.
Virello 1.0 launches the first production system: connect Instagram, create social media content in one dashboard and centrally plan, review and publish posts.
Virello understands your brand, works from real product references, creates channel-ready formats and handles the final steps of post-production.
Virello now plans social media in 14-day cycles built around fixed content pillars and recurring formats. Every finished post arrives in one clear WhatsApp approval link—reducing messages by 80% and turning multiple approvals into one go.
Customers can send their own videos to Virello through WhatsApp. Virello adds subtitles and a thumbnail, prepares the material for social media, and schedules it directly in the content plan.
Virello stores completed posts and later edits as separate revisions. Earlier preview links preserve the exact state that was shared, while the latest version remains clearly accessible.
Record voice messages, reply to a specific Virello answer and create new workspaces more easily: the dashboard now feels more like a familiar messenger.
Replace sound, keep channel variants synchronized and review the result in a large dashboard preview: Virello now handles targeted changes to finished social posts.
Virello selects suitable background sound for reels and videos from a curated, traceably licensed audio library—subtle, brand-appropriate and less repetitive.
Before Virello creates a product-related image, the agent first researches the brand and the exact product. Suitable originals are then secured as binding references so appliances, kitchens and machinery remain accurate and recognizable.
Virello recognizes confirmed, lasting preferences in conversation and carries them across tasks, making collaboration more personal over time.
Set lasting preferences, rules and ways of working for Virello. Your marketing manager applies them to future recommendations and decisions.
Virello plans Instagram carousels as one connected story, orders two to ten slides and publishes them as a native multi-image post.
Speak your idea into your phone: Virello recognizes voice messages from WhatsApp and Telegram, transcribes them with OpenAI Whisper and processes them like any other marketing task.
Virello processes company photos, improves distracting details and adapts the result for social media with Nano Banana 2.
Instagram and Facebook variants of one content piece can now share the same approved media, reducing duplicate processing, model calls and cost.
Alongside Instagram, Virello now connects Facebook Pages and publishes prepared posts to both platforms through a controlled workflow.
Virello turns brand, market and current-presence insights into an industry-specific social media strategy and an actionable content plan.
Virello combines external market and competitor research with a data-based analysis of the company's existing social media presence.
With Anthropic Managed Agents and Claude Sonnet 5, Virello runs long marketing tasks reliably in the background, even after the dashboard has been closed.
Virello analyzes your company website and identifies its logo, colors, visual language and tone of voice to create a persistent brand profile for consistent social content.