Your social media manager.Right in WhatsApp.

Sofia develops your strategy and creates your posts. You set the direction and approve — on WhatsApp.

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Video example

Drafts and approvals on WhatsApp.

AI video example · silent · from Basic.

Sofia

AI for social media

Send a photo. Get a post.

Or let Sofia prepare content. You review and approve.

Your photo

Illustration: a newly installed green kitchen with packaging and tools.

Prepared

Illustration: the same kitchen tidied, brighter and with subtle styling.

AI example: tidied and styled.

Your WhatsApp chat with Sofia

Make a post from this photo. Please tidy the worktop.

Sofia

Image prepared, copy ready. What would you change?

Looks good. Please schedule it.

Approve → schedule → publish.

Knows your brand. Understands your market.

Your business, audience and competitors form the foundation.

Your website

Your audience

Market & competitors

Your own positioning

For your kitchen studio: explain materials and make decisions easier.

Six weeks with a clear direction.

Plan six weeks. Create posts. Learn from results.

Goal: build trust before the first consultation

Illustrative example
  1. Weeks 1–2 · Orientation

    What suits my kitchen?

    Carousel · Orientation

  2. Weeks 3–4 · Decision support

    Compare materials clearly.

    Comparison · Materials

  3. Weeks 5–6 · Next step

    Prepare for kitchen planning.

    Post · Consultation

Sofia reviews results and develops the strategy further.

A look inside everyday studio life.

Noah Schreckenberg

“I simply sent photos and videos. Virello handled the rest, taking work off our hands during a busy time.”

Noah Schreckenberg

Authorized signatory · Küchenspezialisten Schreckenberg

See our customers’ posts

Get started in three steps.

We help you personally with setup.

  1. Introduce your business

    Add your website and check your brand profile.

  2. Connect channels and a messenger

    Connect Instagram, Facebook and WhatsApp.

  3. Review and approve proposals

    Review drafts. Approve. Publish.

What you may want to know.

Do I have to keep sending new photos?

Use existing material and fresh insights. Sofia needs relevant information and images from you for specific projects, products or news. Content plans help turn these into several posts.

Does Sofia publish without my approval?

In the workflow shown here, you review proposals before publication. Request changes or reject a post. It is scheduled only after approval.

Do I need another application?

Work with Sofia through WhatsApp or Telegram. Open previews and content plans through a link. Manage channels, settings and content in your Virello account.

What does the price include?

Starter includes image posts and manual approval. Planning, automation and video are available from Basic. Plans have different production budgets; see the pricing page for details.

How does Sofia refine the strategy?

Sofia considers available post data and your feedback. With automation enabled, she reviews the strategy at the configured interval — every six weeks by default — and adjusts it when needed.

Your social media. With Sofia.

Image posts from €190 / month

With planning and video from €390 / month

Monthly billing, excluding VAT. Scope and production budget depend on the plan.