Virello 1.2: Till joins your marketing team
Alongside Sofia for social media, Till joins Virello for paid advertising. He researches your business and audience, develops campaign ideas and prepares ads with matching landing-page drafts.
Two roles. One marketing team.
Sofia takes care of your social-media content. With Till, Virello adds a dedicated contact for paid advertising: from research and campaign ideas to ad drafts and launch preparation.
Start with your business and your goal. Till turns them into concrete proposals you can review, discuss and develop further.
Understand first, advertise second
A florist needs different ads from a café or kitchen studio. Till uses your saved website and brand context to research your offer, strengths, audience and market.
That can lead to different approaches: wedding flowers for couples, a group enquiry for brunch or a personal kitchen consultation. Claims about offers, prices and promotions must reflect your business. Missing details are clarified rather than invented as advertising promises.
See your campaign ideas
The campaign portfolio brings together distinct ideas, messages and visual ad variants. Compare the drafts and discuss with Till which direction to develop.
- Facebook and Instagram: Image ads and carousels as creative drafts you can review.
- Google: Search terms grouped by topic and intent, with suggestions for a suitable destination page.
- Your feedback: Changes to imagery, wording and the offer inform the next preparation steps.
Google keywords start as research suggestions. Search volume and click costs are not presented as measured figures without supporting data. Selecting a draft does not make it a live ad.
Every ad needs a matching landing page
A click needs a clear next step. Till also prepares a landing-page draft with a message that matches the offer, your business branding and a short enquiry journey.
Example from the app: a private landing-page draft. The preview does not send real enquiries or activate tracking.
The ad and destination should tell the same story. Someone clicking a consultation ad should be able to enquire directly. Someone interested in an occasion should not have to search a general homepage for it.
Before going live, publishing, enquiry delivery and consent-dependent conversion tracking must be configured and tested. Till currently prepares drafts and measurement goals. A confirmed enquiry is the outcome; clicking the submit button alone is not enough.
You decide on budget and launch
Till helps prepare the audience, region, offer, duration and budget. Selecting an ad draft does not authorize advertising spend or publication. Connected ad accounts and the necessary approvals remain prerequisites for launch.
With available performance data, Till can assess results and suggest further tests. The goal is to understand which ads generate enquiries and what they cost. Lower costs or a particular number of enquiries are not guaranteed.
Meet Till
Open Till in your Virello account and start with your saved business. Review the ideas, share feedback and discuss the next steps in the Till chat. Advertising budget is separate.
The updated website explains both agents, shows visual workflows and offers real views into customer profiles: