Instagram Stories and your brand style
Create cohesive Story sequences and companion Stories for your posts, using your visual identity and selected content style.
Stories as a cohesive sequence
Create individual Instagram Stories or multi-slide sequences for FAQs, offers or short announcements. All slides belong to one draft, with a shared preview to browse and approve them together. Download the original files from the calendar view as usual. Stories do not need a separate caption when the message is already in the image.
Accompany a post with a Story
Create a separate companion Story for an existing post. It draws on the post’s topic and existing images while preserving the original post. The Story has its own approval.
Try: “Create a two-slide companion Story for this post.”
Your design direction for free-form content
Free-form posts and Stories now use your selected content style alongside your saved imagery guidance, brand colors and fonts. Photo-led puts large images and short text within the image first. Minimalist, Elegant and Bold each guide surfaces, color and typography in their own way.
Your own templates and saved series layouts continue to determine the layout for those pieces.
When you save a style, supported content series that previously had no template also receive their matching style template. This brings the selected design direction to older workspaces as well. Your own templates remain in place.
Add interactions directly in Instagram
Stories can reserve space for links, polls, questions and other stickers. Add the interactive elements and tappable shared-post cards manually in Instagram. They are not inserted automatically; a drawn button or URL in an image is not clickable. When an interaction is requested, the Story is prepared for manual upload and will not be published automatically.