Your marketing manager. On WhatsApp.
It plans, writes, and posts on Instagram and Facebook. First with your approval — later, if you want, completely on its own.
Free · No spam · Limited pilot spots
Virello
Marketing-Agent · online
You approve. It does the rest.
From week 5 you can let go — if you want to. You do not have to.
You say yes or change this.
Every post lands in your WhatsApp first. Preview image, caption, timing. Reply “looks good” and it goes out. Reply “change the caption, less salesy” and Virello adapts — and learns for the next posts.
Du: Passt. Geht raus.
It posts by itself.
Once the first weeks show that it has understood your style, you enable autopilot. From then on it posts without asking. Pause, adjust, stop — still through WhatsApp.
Agent: Verstanden. Ich poste ab jetzt ohne Rückfrage.
Collaboration is always on.
In every mode, you can send a project photo, an idea, or a video at any time. Virello adds it to the running rhythm, like an employee you message from your phone.
Agent: Eingeplant für Mittwoch.
74%
of your customers look at your Instagram profile before calling you.
What they see there decides whether they reach out. An empty feed, a post from three months ago, a profile that looks like the company is closed — that costs inquiries. Quietly. Week after week.
63% plan a visit after seeing a strong presence. Your feed is your storefront. It is open 24 hours a day.
Sources: Sprout Social 2024, Synup 2026
You want to post. But your business happens in between.
The last post was three months ago.
Not because you do not care. Because you run a business. Monday customer, Tuesday delivery, Wednesday complaint — the post stays unfinished.
The person who “did social” has left.
Suddenly everything is back to zero. No plan, no archive, no rhythm. The process lived in one head — and that head is gone.
The agency costs €800 — for posts that sound generic.
You brief, approve, explain. Every month again. For texts that sound like no one has ever entered your studio.
Your competitor posts. Every week.
Algorithms reward consistency. Customers trust presence. Regular accounts perform 5× better than sporadic ones.
No dashboard. No login. Just your phone.
You manage your agent where you already are — WhatsApp, Telegram, or Slack. Send a photo, give feedback, request reporting, pause the week. All by message. Like with an employee.
- ApprovalsPreview on WhatsApp. Reply “yes” or “change this”.
- Send materialPhotos, videos, ideas. Virello adds them to the rhythm.
- Stop or adjust“Pause”, “more projects”, “delete the last post”. Done.
Virello
Marketing-Agent · online
Materialarchiv
Küchenstudio Mayer
Freigegeben für Instagram, Facebook und Story.
Automatisch dem Projektarchiv zugeordnet.
KI nur als Lückenfüller
Wenn ein Visual generiert ist, steht es vor Freigabe sichtbar in der Vorschau.
It uses your material first. AI fills the gaps.
Your customers recognize stock photos. They also recognize AI-generated kitchens. Both hurt trust — so we build it the other way around. The agent always works with your material first: photos from the showroom, completed projects, the team. During onboarding we build an image archive together, and you can expand it anytime through WhatsApp. Only when nothing suitable exists does it use neutral backgrounds or generated visuals — and marks that in the preview so you decide.
- Image archive during onboardingWe digitize what you already have.
- Submit photos anytimeThrough WhatsApp, one click.
- Transparency for AI imagesYou see before approval whether an image was generated.
Better every month. Without you nudging it.
After every cycle, Virello checks what worked: which posts reached people, which topics resonated, what was ignored. The next plan uses that signal. It optimizes not only content, but also format, rhythm, and topic mix.
● Agent — Kitchen Studio Mayer
Instagram & Facebook · running for 14 weeks
Onboarding · image archive created
6 posts planned · 4 approved
Customer photo added via WhatsApp
Autopilot enabled
Trend “summer kitchen” recognized, plan B
Posts created · IG + FB
Publishing scheduled
Your agent knows your tools.
Securely connected through our connectors. We start with what you need.
Posts, stories, insights
Page management, posts, reach
Commonly connected for SMBs: Google Drive · Google Calendar · Canva · Lexoffice · sevDesk · WhatsApp Business · Dropbox · Gmail
On request: additional apps through our connectors.
Your data. Your channels. Your control.
Secure connections
Connected through certified OAuth APIs. We never see passwords. You can disconnect every channel at any time in its settings.
Built on Anthropic
We use Anthropic's AI infrastructure as a certified data processor. You receive the required agreements during onboarding.
GDPR-compliant
Data processing agreement, data minimization, no use of your content for AI training, and deletion on request.
Traceable and reversible
Every approval, change, and publication is documented. Brand versions stay archived and can be rolled back.
20 pilot spots. 12 are already taken.
We are starting with a small group. If you want in, leave your email. We will reach out personally and check in 15 minutes whether it is a fit.
Free · No commitment · Personal follow-up